User research ✱ Cross-functional alignment ✱ Focus group ✱ Design thinking workshop

Hong Kong Transport Department Focus Group

We provided the Hong Kong Transport Department with user insights that fostered empathy and cross-departmental alignment, equipping stakeholders with the knowledge to drive more user-centric website design improvements.

Services

User Interface Design

Key Focus

Focus group | User experience research | Introduction to design thinking

Project Timeline

1 week

Industry

Sporting and Betting Entertainment

Clients' Asks

Plan and organise the focus group in a rush timeline
Facilitate the workshop to keep the focus area on website usability
Introduce design thinking concept to non tech-savvy insitution

Our Answers

Simplify focus group and design thinking activities in 3 hours to shorten the planning time
Include usability testing task and scoring as major session
Keep the design thinking activities in beginner levels

Tell us your problem in a 1 minute free evaluation

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