Clients' Asks
In order to have a better idea on what to refine, the client needs help in drawing out the current experience shortfalls
"What are our competitors doing, and are we lagging behind?" The client is looking for a detailed portrait of their current positioning
What are the missing opportunities from a digital angle?
Our Answers
Combining a competitor research and a usability report, it gives all-rounded, strategic insights in how to plan an experience uplift
Identify direct and indirect competitors, be specific and provide a laser-focusing comparison
Research from different POV, from navigation to index page, from upselling purpose to educational content, to investigate into competitors' content offerings
